Fenty Eau De Parfum

Visually arresting social ads for Rih Rih’s perfume

Brief

Create three categories of visually compelling Instagram video ads to drive brand awareness and sales. The categories are differentiated by their primary messages such as the product ingredients, reviews + ratings, and quotes from Rihanna.

My role

I led the concept development, storyboarding, and video editing. I also worked closely with a copywriter to align the copy and visuals.

Sensual + bold ingredients

Magnolia, mush, tangerine, and multigrain rose

Product reviews + ratings

5 star reviews from multiple customers who have purchased

Rihanna’s quote

Hear what Rih Rih has got to say about her signature scent.

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