Benefit Cosmetics: Social
Social content creation
Overview
At Benefit, I was part of the social team where we created monthly content for the brand’s local Instagram accounts for all 59 countries. Each month we produced more than 30 pieces of social posts.
My role
I worked with a photographer and partnered with a designer to art direct both in-house and outsourced photoshoots. Mostly we focused on product photography and prop styling. I was also the retoucher and stop-motion designer.