Fenty Beauty by Rihanna

The hottest Valentine's Day collab with Savage X Fenty

Brief

Celebrate 1st ever Valentine's Day collab and promote the VIP exclusive bundle which includes two new products—Gloss Bomb Heat in Lavender Savage & Lace’d Up Teddy bodysuit.

Since Fenty Beauty and Savage X Fenty have never partnered before so the design of this campaign needs to stand out from the current promotions.

My role

I led the visual design for the whole campaign from concept to execution with photography assets from both brands.

There’s a new hawtie in town

Fenty Beauty is known for its lip gloss plumper, Gloss Bomb Heat. The new Lavender Savage shade is the latest addition to their lip gloss collection.

I designed two Instagram stories to introduce the new product.

Bring the heat this V-day

This is an email banner showing the items included in the VIP exclusive bundle curated by Rihanna.

Exclusivly at fentybeauty.com

The new product is only sold on the brand site so I designed responsive homepage banners for both mobile and desktop.

Welcome to the Gloss Bomb Heat gang

Leveraging the arrival of the new shade, these are more responsive web banners I designed to boost awareness for the lip gloss collection on the product category page.

What makes it so hot?

Besides the first launch email, I also designed another one that specifically explains how Gloss Bomb Heat plumps lips and other shades within the collection.