Stanley Dai — Milani Cosmetics

Milani Cosmetics

Newsletter designs for Milani’s email subscribers

Brief

Design exclusive newsletters focusing on seasonal promotions, exclusive offers, and product storytelling for Milani’s email subscribers. Email designs must be on-brand, have great storytelling, and follow best practices. Provide multiple versions for occasional a/b tests.

My role

As a digital design lead, I am responsible for executing all the newsletter designs. I partner with an art director on the visual design concept for each email based on the copy and marketing requirements provided.

Seasonal promotion

The spring sale is here! This campaign featured a 25% off sale promotion with a gift-with-purchase item. I designed 6 email variations with a slightly different urgency message. The color palette is fresh and spring-like while animations bring liveliness to the theme.

Exclusive sales & offers

These email campaigns heavily focus on a sale offer during a specific time of the year. For example, 25% off on Lunar New Year and 30% off on Black Friday. They are designed to fit the theme and highlight the promotion message.

Product storytelling

These emails don’t focus on promotions. Rather, they tell a story while highlighting Milani’s best-selling products. The stories follow what’s currently trending at the time.